The dominant false why and the elusive true why
Most companies have a purpose that’s disconnected from their customers. Find out about the Dominant FALSE WHY and the Elusive TRUE WHY.
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Build a better bike
Build a better bike! Build a better bike! It’s hard to believe we do this… but we often do. Many product development teams have team members who build products for people they will never meet or never experience. Often times, those same team members have never used the product they are building, and never will. […]
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