Build a better bike! It’s hard to believe we do this… but we often do.

Many product development teams have team members who build products for people they will never meet or never experience. Often times, those same team members have never used the product they are building, and never will. So how can they possibly build the right thing?

Here are a few ideas to help..

#agile #userpersonas #productowner #productowners #userexperience